11.13.2013

Zegna store opening in LA!

 The new Ermenegildo Zegna store on Rodeo Drive.




Gerard Butler in Zegna.


Window displays featuring the new couture collection.



the drinks were flowing...



Guests mingling on the first floor of the three-floor store.
  

Metallic mannequins displaying Pilati’s new couture collection.


The new accessories collection including wallets.


You’ve got to love a great gift bag. 

Actor Jamie Dornan, a.k.a. the face of the new Ermenegildo Zegna campaign.





On Thursday, November 7, I had the good fortune to attend the opening

of the new Ermenegildo Zegna  store—designed by architect Peter

Marino—on Rodeo Drive in Beverly Hills. I mingled with the star-
studded, fashionable crowd—including celebs Gerard Butler, Jeremy
Renner, Edward Norton, Joe Jonas, and Sharon Stone—who came together
to mark the debut of Zegna head designer, Stefano Pilati’s, couture
collection. The one-of-a-kind, 10-piece collection includes dapper
suits and chic outerwear that Pilati designed exclusively for the launch
of the new Beverly Hills location (it will hit stores worldwide soon).
As I gazed at the video installations  that introduced guests to the
new “Éminences Grises” creative concept behind the campaign (the first
overseen by Pilati himself), I was in agreement with the rest of the
crowd: Pilati has really hit a high note with this fantastic
collection. The party only lasted a few short hours, but thankfully,
the new store is in B.H. to stay.




GALLA

20 comments:

  1. Beautiful event! Thanks for the editorial.

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  2. Zegna - elegant but a little boring. If you ask me.

    /Avy

    http://mymotherfuckedmickjagger.blogspot.com

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  3. I crave that belted coat!

    www.anorexiescapades.com

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  4. amazing post!
    new outfit on my blog!

    http://theartist-mona.blogspot.com.es/2013/11/new-sweater-and-ochenta-y-ocho.html

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  5. Great event!
    xx
    http://comounaprincesasintonterias.blogspot.com.es/2013/11/army-of-kissers.html

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  6. Interesting event !

    http://seconty.blogspot.com.es/

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  7. woah! a dream event :)

    http://www.lavinajampit.blogspot.com/

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  8. Must have been a great event and wonderful networking opportunity.

    AstuteAttire.com

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  9. You had me at Gerard Butler :) Sleek and fab look on him!

    http://kjandersen.org/

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  10. love it!!!

    http://blondieanchors.com/2013/11/14/back-to-basics/

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  11. amazing post!! wish I was there, i see that the items were like eyecandy.
    Wonderfull work man ;-)

    http://www.jonthegold.com/

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  12. Opening sounds like fun : Hope it will happen in Paris too !

    Lily from http://blacknsparkle.com/

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  13. Wow, great event.. Nice photography. Thanks for posting :)

    www.ashika.com
    Sarees | Salwar Kameez | Mens Ethnic Wear | Indian Tunic Tops | Indian Jewellery Online | Clutches

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  14. what did you get as a gift? I love gift bags too when i go to store openings and press days! damn
    also love the pilati's jacket, it's so cool

    www.thewild-swans.com

    ReplyDelete