The new Ermenegildo Zegna store on Rodeo Drive.
Gerard Butler in Zegna.
Window displays featuring the new couture collection.
the drinks were flowing...
Guests mingling on the first floor of the three-floor store.
Metallic mannequins displaying Pilati’s new couture collection.
The new accessories collection including wallets.
You’ve got to love a great gift bag.
Actor Jamie Dornan, a.k.a. the face of the new Ermenegildo Zegna campaign.
On Thursday, November 7, I had the good fortune to attend the opening
of the new Ermenegildo Zegna store—designed by architect Peter
Marino—on Rodeo Drive in Beverly Hills. I mingled with the star-
studded, fashionable crowd—including celebs Gerard Butler, Jeremy
Renner, Edward Norton, Joe Jonas, and Sharon Stone—who came together
to mark the debut of Zegna head designer, Stefano Pilati’s, couture
collection. The one-of-a-kind, 10-piece collection includes dapper
suits and chic outerwear that Pilati designed exclusively for the launch
of the new Beverly Hills location (it will hit stores worldwide soon).
As I gazed at the video installations that introduced guests to the
new “Éminences Grises” creative concept behind the campaign (the first
overseen by Pilati himself), I was in agreement with the rest of the
crowd: Pilati has really hit a high note with this fantastic
collection. The party only lasted a few short hours, but thankfully,
the new store is in B.H. to stay.