If you're an avid reader of I Am Galla then you've probably noticed that I like to try new things all the time in regards to styling. You could say I'm mental and ADD or you could say I'm daring and courageous, it's really depends on how much you like me I guess. When it comes to dressing myself I stand by the most influential words of 2012, YOLO. But seriously, If you want to dabble in different things then why not? you've got one life to live might as well do it without any regrets.
I suppose one of the other big factors of my ever-changing style is because I look at clothes from a strategic marketing standpoint. If a company approaches me with a garment, I immediately ponder "how could I photograph this? where would be the best setting? should there be any creative inspiration? Will the end result make people say 'i want that'" etc. etc. That's why I like to tell people that my blog is 50% personal style and 50% creative editorial. It didn't hit me until recently that there is an actual job for what I do in the real world, creative/art director! Grace Coddington anyone? I was under the impression I was going to have to do styling, or marketing or one specific profession but in actuality I could have a say in all! Several publications as well as brands have creative art directors who work with an entire team to capture the overall essence or theme of the season/editorial. Here's the full definition of an art director by way of Wikipedia:
"Various artists may create or develop specific parts of an art piece or scene; but it is the charge of a sole art director to supervise and unify the vision. In particular, the art director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements used, what artistic style to use, and when to use motion."
With that being said, I'm happy to announce that along with menswear, I will also be blogging about art direction. My goal is to publish 2 editorials a month with in-depth, creative visions I put together (hopefully with team!). In the past I've done a variety of different inspired looks ranging from Harry Potter, Twilight, winter, Autumn, chart topping songs, broadway shows and more. There are no limits to inspiration! See some of my favorites below.
"OZ, The Great & Powerful"
And one last thing, A new layout is on it's way;)
big projects are up & coming for IAmGalla! Make sure to keep checking back